Denver, Colorado • Marketing Portfolio

Marketing strategy built around customers, data, and results.

I'm James R. Medina, a marketing professional combining digital strategy, customer insights, analytics, and creative execution to build campaigns and experiences that drive measurable results.

View My Work Resume

GitHub ↗ LinkedIn ↗

Marketing + Digital Strategy • Analytics • Web

0Sales quota achieved

0Customer interactions weekly

0Training time reduction

0Marketing capstone

About

I connect marketing strategy, customer experience, and technology.

My background combines marketing, sales, customer experience, business operations, and digital development. I approach marketing from both sides: understanding what customers need and using data, strategy, and creative execution to turn those insights into results.

I build campaigns, analyze performance, develop digital experiences, and create solutions that make brands easier to discover, understand, and engage with. My work spans marketing strategy, CRM, analytics, content creation, and responsive web development.

Education B.S. Marketing

Colorado State University Global • May 2025

Delta Mu Delta • Sigma Beta Delta • American Marketing Association

Capabilities

Strategy, analytics, technology, and creative execution.

Marketing

Digital Strategy • Campaign Execution • Brand Management • Audience Segmentation • SEO • Customer Engagement

Analytics

Marketing KPIs • ROI • Conversion Analysis • Excel • Power BI • Performance Reporting • Campaign Optimization

CRM + Platforms

Salesforce • HubSpot • Google Workspace • Google Ads • Google Trends • Microsoft Excel • Content Management

Creative + Web

Canva • Adobe Express • HTML • CSS • JavaScript • GitHub • Responsive Web Design • Domain & DNS Management

Featured Work

Strategy, creative, analytics, and digital execution.

Selected projects showcasing my work across marketing strategy, campaign development, audience research, analytics, creative execution, and web development.

Marketing StrategyAI + Analytics

Einstein Bros. Bagels

Created a comprehensive marketing capstone including customer and market research, campaign strategy, creative development, predictive analytics, global expansion recommendations, and KPI and ROI measurement.

My Role: Marketing Strategist, Researcher, Campaign Designer, and Analyst

What I Did: Market Research • Audience Strategy • Campaign Development • Creative Design • Predictive Analytics • KPI & ROI Planning

188% ROI 12.5% CVR 4.0% CTR

View full case study →

Brand StrategyCreative

Nike Air Max

Created a visual brand strategy concept exploring Nike Air Max through innovation, cultural relevance, consumer identity, and product storytelling.

My Role: Brand Strategist & Creative Designer

What I Did: Brand Analysis • Creative Direction • Visual Design • Consumer Insights • Product Storytelling

Creative campaign sample

LIVE CLIENT PROJECT WEB DESIGN + DEVELOPMENT

Pan De Vida Denver

Designed. Developed. Launched for a real-world client.

Designed and developed a complete bilingual website for Pan De Vida Denver, transforming its digital presence into a modern, responsive experience built around community engagement, accessibility, and ease of use.

My Role: Web Designer & Developer

What I Did: Website Strategy • UX/UI Design • HTML • CSS • JavaScript • Responsive Design • Bilingual Content • Domain Configuration • Deployment

Web Design UX/UI HTML CSS JavaScript GitHub Responsive Design Bilingual UX

View Case Study Visit Live Website

Marketing Dashboard

Numbers tell the story.

Projected campaign KPIs from the Einstein Bros. marketing capstone demonstrate how I connect strategy, performance measurement, and data-driven decision making.

Campaign efficiency Projected Performance

Case Study

ROI188%Revenue efficiency

Conversion Rate12.5%Purchase intent

CTR4.0%Ad engagement

CPA$30Acquisition cost

SocialSearchEmail

Experience

Built across customer experience, sales, operations, and marketing.

Jun 2024 — Present

Licensing Technician I

City & County of Denver

Manage high-volume regulated licensing workflows while improving processes, analyzing casework, developing training resources, and communicating with customers and stakeholders.

Oct 2022 — Jun 2024

Retail Sales Expert

Comcast / Xfinity

Exceeded sales targets while using customer insights to recommend technology solutions, drive revenue, and support campaign execution and product adoption.

July 2016 - Oct 2022

Customer Account Manager

Comcast

Managed customer accounts, tracked performance KPIs, identified revenue and retention opportunities, and presented solutions aligned with customer needs.

Mar 2011 — July 2016

Training Supervisor

Xerox / Verizon Wireless

Led training for 20+ employees, reducing training time by 30% while improving first-call resolution by 20% through coaching, performance management, and training program improvements.

Contact

Let's build something that makes an impact.

Let's connect about marketing strategy, digital campaigns, customer experience, or web development.

Email James LinkedIn